Advertainment
From Wikipedia, the free encyclopedia
Advertainment, also known as Branded content or Branded entertainment, is generally considered to be a relatively new form of advertising, first capturing the imagination in 2001 thanks to BMW. However, there are some who point to The Bible as the first true instance of branded content.
Camp Exposure
This was a proactive project that utilized a famous brand’s irreverent personality to try something different. The result, a short film about a very unusual training camp. We also created a prototype website for support. See if you can figure out the brand. Hint: It ain’t the Family Research Council.
X-Large Clothing
X-Large Clothing wanted a piece of branded entertainment to run in their flagship store in Los Angeles. We gave them a short called “Dude’s Dead”. Something quirky with the “feel” of the street. A lot like them, really.