JCPenney
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JCPenney wanted to reach men like never before. A tough ask given that men are notoriously difficult customers when it comes to advertising clothes to them. This print campaign proved that a bit of honesty and humor can go along way to closing the sale.
JCPenney wanted a social media initiative designed to attract more shoppers to their stores for the madness that is Black Friday. Did anyone say Guiness Book of Records?
