Financial Services
From Wikipedia, the free encyclopedia
Financial Services are entities in the financial industry that help consumers and companies with all things related to money and finance. Like helping consumers buy stuff quicker and easier, and helping large firms imagine, plan and execute complex deals.
MasterCard
MasterCard wanted a brand new microsite to showcase their “Paypass” card, but didn’t want to pay a lot for it. Priceless, indeed. But the meagre production budget did "inspire" us to come with a simple, clean aesthetic. Once you clicked onto the site you were welcomed by an affable host who explained how Paypass worked through improvised payment scenarios.
AIG Financial Products
AIG Financial Products was the “deal-making” arm of AIG. They prided themselves on being the smartest of the smart with an unrivaled ability to understand and execute in the complex world of structured finance. So we created a simple brand image campaign to highlight their competitive advantage.
COPY:
Some just handle complexity better than most. Take the world of structured finance. At AIG Financial Products we specialize in pulling off large-scale, long-term deals. The type of deals most traditional firms couldn’t begin to comprehend. How? By deliberately creating a unique culture of people, one that is innovative, global, cross-disciplined and entrepreneurial. Complexity, bring it on.