P&G Brands

From Wikipedia, the free encyclopedia

P&G brands represent an array of consumer products from Proctor & Gamble that help make our lives a little better. Like conveniently cleaning up our everyday messes. Making our clothes look vibrant and feel fresh. Keeping our teeth clean and healthy. And wiping away snot from our runny noses with extra care.

Tempo

Tempo was a paper product that was big in Japan and Europe, before Proctor & Gamble decided to bring it to North America. We created a launch campaign featuring TV, print and online content.

This was video content for a Tempo microsite called TEMPO LAB. The idea was that once in the LAB users could chose between various “torture tests’ to see just how strong, versatile and convenient Tempo is.

Tide

For the launch of a new detergent called TIDE PODS we created a teaser campaign that featured this digital billboard in Times Square. TV for round two of the campaign is currently in testing and could begin production later this year.

Crest

Look ma, a national print campaign.

Puffs

Time for a nosery rhyme.