Going Viral

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Going viral is easy if you're an angry cat or a Donald Trump brain fart. For a spec spot, not so much. And yet on the 15th September, 2015, the internet was briefly dominated by a sweet, little spec spot for Tide To Go. It generated over a million views, tons of shares and thousands of positive comments. Not to mention countless headlines on news, cultural, political and industry sites. You're welcome P&G.